Unlock the Edge
High Performance Nutrition for Hockey Players
Every detail of your nutrition and recovery matters when chasing the next level. Unlock your peak performance with personalized lab testing and high performance coaching.
Trusted By The Pros
01.
Science-Backed, Full-Body Nutrition
Personal performance starts with personalized data. We use advanced lab testing—urine, saliva, and blood—to build precision nutrition plans for young hockey athletes.
02.
Built for the Grind: Elite Athlete Support
For players pushing their limits in high-performance hockey. This system is built on real-world data and battle-tested with OHL, NHL, and elite-level athletes across every position and phase of development.
03.
Level Up Your Game with Proven Systems
Simple to follow. Easy to start. Unbelievably effective. Whether you're grinding for ice time or climbing toward the next league, this is your blueprint for measurable, next-level performance.
Trusted by the Pros
Meet the Performance Doctor Behind Elite Athletic Success
Dr. Callum Cowan, ND
The power behind this program is Dr. Callum Cowan—a doctor with over 15 years of experience coaching elite-level athletes from the inside out.
From NHL veterans and Olympic gold medalists to UFC champions and junior hockey stars, Dr. Cowan is the go-to expert for athletes looking to sharpen their performance, recover faster, and extend their careers.
He’s the official High Performance & Nutrition Specialist for the London Knights (OHL) and has been featured in GQ, UFC, and Fox Sports for his work optimizing both physical and mental performance.
Now, he’s bringing that same science, structure, personalized lab testing, and precision to hockey families across Ontario through the team of Naturopathic Doctors at Phenom HPM.
Our Naturopathic Team
Dr. Andrew Chelladurai, ND
Board Certified Naturopathic Doctor
Dr. Meaghan Datema, ND
Board Certified Naturopathic Doctor
Dr. Marc Conteduca, ND
Board Certified Naturopathic Doctor
Dr. Leah Michon, ND
Board Certified Naturopathic Doctor
Dr. Erica Costabile, ND
Board Certified Naturopathic Doctor
Trusted by the Best—Then and Now
2021-2024 – Nutrition & High Performance Specialist – Arizona Coyotes
Current – NHL & UFC High Performance Consultant
Worked with UFC Champions, x8 Olympic Medalists, NHL All-Stars, 2x US Open
Nutrition and High Performance Coach for multiple OHL/NCAA winning players
Smarter. Stronger. Faster.
Why This Program Changes the Game
Unleash your body’s full potential with a personalized system trusted by NHL athletes, built to give serious hockey players the edge in energy, performance, recovery, and long-term success.
Personalization That Actually Matters
Forget generic advice. This program is built around real personalized lab data—from your own body. Every recommendation, meal, and supplement is based on your biology, so you fuel, recover, and perform in ways no off-the-shelf plan ever could.
Pro-Level Energy, Focus & Recovery
Stop crashing mid-season. You’ll learn how to optimize energy output, sharpen focus, and recover faster using advanced testing and science-backed strategies trusted by NHL and OHL athletes.
Game Day Fueling Done Right
No more guessing what to eat before a game or during a tournament. You’ll get customized fueling strategies to perform at your peak—on the ice, on the road, or during high-pressure stretches of the season.
Long-Term Edge Through Genetics (Elite Only)
Unlock insights that most players will never have. Genetic testing reveals your performance predispositions, detox capacity, injury risk factors, and how you respond to key nutrients—giving you a career-long advantage over your competition.
Built-In Coaching & Confidence
You’re not doing this alone. You’ll work directly with The Phenom HPM Team, the trusted advisors behind some of the best players in the world. From your first test to your final review, you’ll have expert support guiding you every step of the way.
Personalized
Choose Your Performance Level
Starter
Build Your Foundation
Key Benefits
- Personalized nutrition plan tailored to your age, gender, activity level, and goals
- Ideal for building muscle, boosting energy, or enhancing recovery
- Gain structure, accountability, and education to form lasting performance habits
- Establish a strong foundation for long-term athletic growth
Top Performer
Optimize and Correct
For dedicated athletes ready to maximize output and eliminate barriers.
Key Benefits
- Includes everything in Starter, plus advanced nutrient-level lab testing
- Identify and correct hidden deficiencies affecting focus and recovery
- Get a data-driven supplement and nutrition plan for faster results
- Designed to help you achieve peak performance during training and competition
Elite Performer
Personalize at the Cellular Level
Built for elite athletes seeking complete nutritional precision.
Key Benefits
- Includes everything in Top Performer, plus food reactivity and sensitivity testing
- Discover which foods fuel or hinder your performance
- Fully align your diet with your unique biology and performance goals
- Achieve cellular-level optimization for pro-level results
Pro
Master Your Physiology
The ultimate tier for professional and high-level competitors.
Key Benefits
- Includes everything in Elite Performer, plus functional hormone testing
- Optimize energy, recovery, sleep, and muscle growth through data-driven insights
- Enjoy continuous performance tracking and expert oversight year-round
- Engineered for athletes seeking a competitive, measurable edge every time they perform
Answers To Questions
Everything You Need to Know
How do I start the program?
Every player begins with a one-on-one consultation with a Naturopathic Doctor from the Phenom Team. This is where we dive into your current performance, challenges, and future goals. From there, you’ll be guided to the program tier that matches your needs—High Performer, Top Performer, or Elite Performer—based on how deep you want to go with testing, strategy, and ongoing support. It’s a fully customized process designed to set you up for maximum success right from the start.
What happens after I sign up?
After enrolling, we ship your personalized lab kit right to your door. You’ll provide simple saliva, urine, and blood samples—then send them to our lab. It’s a deep, internal look at your body’s performance systems without needing to leave home.
How does Dr. Cowan build my personalized plan?
Your doctor personally analyzes your lab results, reviewing everything from nutrient levels and hormones to gut health, inflammation, and sleep patterns. Using this data, he builds a custom nutrition, supplementation, and recovery strategy to fuel your game at the highest level.
Do I get coaching after the plan is built?
Yes. You’ll have a one-on-one Performance Briefing with your doctor where he explains your results, your strategy, and how to execute with precision. You’ll leave this session fully equipped and confident with a step-by-step blueprint tailored to your body and your season.
What kind of support is included during the season?
If you choose Top Performer or Elite tiers, you’ll receive monthly coaching sessions where your doctor adjusts your plan based on your progress, tournament schedules, heavy training blocks, or recovery needs. Your strategy evolves as your body and goals change.
What’s the long-term benefit of doing this program?
You’ll build pro-level habits and a complete understanding of how your body performs under pressure. This isn’t just about playing better now—it’s about developing a system you can use to extend your career, reduce injury risk, and separate yourself from the competition for years to come.
Trusted By Winners!
Secure Your Spot
Limited Availability. High Demand. Serious Athletes Only.
Our naturopathic doctors work hands-on with every athlete in this program—because personalization is what gets results. That means only a limited number of players are accepted at a time.
If you’re serious about leveling up, this is your window to act.
Spots fill fast—and once they’re gone, they’re gone for the season.
Don’t miss your chance to work with the same expert trusted by NHL and OHL pros.
