Unlock the Edge
High Performance Nutrition Program for Football Players
Optimize every aspect of your performance with a customized football nutrition program. Designed for serious athletes, this plan combines advanced lab testing, recovery support, and elite-level nutrition coaching to help football players unlock peak performance.
Trusted By The Pros





01.
Precision Nutrition Backed by Lab Testing
Personal performance starts with understanding your body. We use comprehensive athlete testing—including urine, saliva, and blood analysis—to build precision nutrition strategies specifically for football players. Each plan is tailored to improve energy, focus, strength, and in-game endurance based on your internal markers.
02.
Built for the Demands of Football
This isn’t just sports nutrition—it’s a full-scale performance system built for football’s explosive workload. Whether you're a wide receiver, lineman, or special teams athlete, we design nutrition and recovery protocols that match your position, training intensity, and seasonal demands. It’s been trusted by elite-level athletes in the NHL, OHL, UFC, and now—football.
03.
Structured for Progress, Designed for Results
Simple to start, easy to follow, and powerful in its impact. This football-specific performance system helps athletes consistently improve through every training phase. From off-season prep to game day execution, you’ll follow a proven structure that delivers measurable gains in recovery, stamina, and overall athletic output.
Trusted by the Pros
Meet the Expert Behind the System
Dr. Callum Cowan, ND — Sports Nutrition & Human Performance Specialist
With over 15 years of experience working with world-class athletes, Dr. Callum Cowan is a leader in personalized nutrition and performance medicine. He currently serves as the Nutrition and High Performance Specialist for the London Knights (OHL) and has worked directly with NHL All-Stars, Olympic medalists, UFC champions, and NCAA athletes.
His work has been featured in GQ Magazine, Fox Sports, and UFC platforms. Now, he’s applying that same elite framework to football athletes ready to improve strength, stamina, and longevity through personalized, data-driven nutrition systems.





Our Naturopathic Team
Trusted by the Best—Then and Now

2021-2024 – Nutrition & High Performance Specialist – Arizona Coyotes



Current – NHL & UFC High Performance Consultant



Worked with UFC Champions, x8 Olympic Medalists, NHL All-Stars, 2x US Open
Nutrition and High Performance Coach for multiple OHL/NCAA winning players
Smarter. Stronger. Faster.
Why Football Athletes Choose This Program
Results that Go Beyond the Weight Room.

Data-Driven Nutrition Built for Football
Your body is your most important asset. We use functional lab tests to analyze digestion, inflammation, metabolism, immune response, and stress hormones. This gives us a full blueprint to design your football nutrition plan—from macros and hydration to supplements and sleep cycles.

Maximize Energy, Focus & Recovery
Football is a high-impact sport. Whether you’re training in the gym or taking hits on the field, you need to recover efficiently. This program helps regulate energy systems, reduce inflammation, and promote faster recovery after games and workouts—so you show up fresh, not fatigued.

Position-Specific Fueling Plans
Stop guessing what to eat before a game, during training camp, or on travel weekends. We deliver customized game day meal plans and intra-game fueling strategies tailored to your body size, role, and energy output demands. Our athlete-focused nutrition plans support explosive performance and consistent mental sharpness.

Advanced Genetic Optimization
Want the competitive edge most players never get? Our Elite tier includes a full genomic performance panel. Learn how your DNA affects performance, recovery, and injury risk. We use this data to build preventative strategies, supplement protocols, and training habits aligned with your genetic strengths and weaknesses.

Coaching, Accountability & Long-Term Strategy
You’ll work directly with the Phenom Team. From your first test to your final adjustment, you’ll have expert-level guidance on how to implement your plan, troubleshoot setbacks, and maintain high performance over the long term. We build confidence, structure, and a professional mindset into every athlete we support.
Answers To Questions
Everything You Need to Know
How do I begin the football nutrition program?
It all starts with a private consultation. We’ll evaluate your goals, current performance, and training load. From there, you’ll be enrolled in the appropriate tier—High Performer, Top Performer, or Elite—based on your needs and desired outcomes.
What’s included in the athlete testing process?
Each athlete receives a personalized at-home lab kit. Tests include urine (nutrient depletion), saliva (stress and hormonal markers), and blood (recovery and food sensitivity). Elite-level athletes may also receive a genetic swab to determine inherited performance traits.
What do I receive in my customized nutrition plan?
You’ll get a fully tailored plan including meal guidance, macronutrient targets, hydration strategy, supplement protocol, recovery structure, and sleep optimization—all built from your lab results and aligned with your training demands and football schedule.
Does the program include coaching?
Yes. Every athlete receives a 1-on-1 strategy session with your naturopathic doctor to review their results. Top and Elite tiers receive monthly coaching calls, ongoing plan adjustments, and support throughout the season to ensure continual progress.
How is the program tailored for in-season vs off-season?
We adjust everything—including nutrition, supplementation, and recovery—based on your training phase. Whether you’re bulking, cutting, maintaining, or rehabbing, your plan evolves with you.
What’s the long-term value of this program?
You’ll gain more than short-term results—you’ll gain control. Learn how your body works, how to fuel it properly, and how to build lifelong habits that protect your health and elevate your football career.
Trusted By Winners!






Ready to Fuel Like a Pro?
Secure Your Spot in This Season’s Intake
Only a select number of football players are accepted each season. This ensures total personalization and high-level support.
If you’re ready to take your football performance to the next level with science, strategy, and structure—now’s your time.
Limited spots. High demand. Serious athletes only.
