Unlock the Edge
High Performance Nutrition for Basketball Players
Basketball demands explosive power, endurance, lightning-fast recovery, and mental clarity under pressure. This personalized nutrition program is built to help high-performing basketball athletes fuel smarter, recover faster, and stay dominant—on and off the court.
Trusted By The Pros





01.
Lab-Tested Nutrition Designed for Basketball
We start with your data—not guesswork. Through advanced urine, saliva, and blood testing, we uncover the internal factors affecting your energy, endurance, inflammation, recovery speed, and more. Then we build a custom nutrition strategy aligned with your schedule, position, and performance goals.
02.
Built for the Pace and Pressure of the Game
Basketball is one of the most demanding sports on the planet. High-intensity bursts, constant lateral movement, and physical contact require next-level conditioning. This program was designed to support basketball athletes through in-season workloads, tournament grinds, and high-volume training blocks—whether you're a guard, forward, or big.
03.
Peak Performance That Scales With Your Season
Whether you're in pre-season prep, mid-season grind, or the post-season push, your body’s needs evolve. This program adapts with you—delivering targeted fueling, strategic hydration, advanced recovery techniques, and performance-specific supplementation every step of the way.
Trusted by the Pros
Meet the Expert Behind the System
Dr. Callum Cowan, ND — Sports Nutrition & Human Performance Specialist
With over 15 years of experience working with world-class athletes, Dr. Callum Cowan is a leader in personalized nutrition and performance medicine. He currently serves as the Nutrition and High Performance Specialist for the London Knights (OHL) and has worked directly with NHL All-Stars, Olympic medalists, UFC champions, and NCAA athletes.
His work has been featured in GQ Magazine, Fox Sports, and UFC platforms. Now, he’s applying that same elite framework to football athletes ready to improve strength, stamina, and longevity through personalized, data-driven nutrition systems.





Our Naturopathic Team
Trusted by the Best—Then and Now

2021-2024 – Nutrition & High Performance Specialist – Arizona Coyotes



Current – NHL & UFC High Performance Consultant



Worked with UFC Champions, x8 Olympic Medalists, NHL All-Stars, 2x US Open
Nutrition and High Performance Coach for multiple OHL/NCAA winning players
Smarter. Stronger. Faster.
Why Basketball Athletes Choose This Program
High-Performance Habits. Real, Measurable Results.

Custom Nutrition Engineered From Your Body
Every athlete is different—and so is every plan. Using real lab data, we identify your body’s needs across nutrient levels, hormone function, digestive efficiency, energy output, and inflammation markers. Then we tailor a plan built for your game, position, and personal demands.

Game Day Fueling for Maximum Impact
Don’t let fatigue, cramping, or poor recovery derail your season. You’ll receive a full pre-game, in-game, and post-game fueling strategy to help you maximize endurance, strength, and mental sharpness for all four quarters—and back-to-backs.

Faster Recovery Between Practices, Games & Travel
Basketball schedules are brutal. Whether you’re traveling across time zones, dealing with muscle soreness, or stacking high-load weeks—this program gives you advanced, personalized recovery protocols that keep you strong, flexible, and mentally locked in.

Elite Genetic Optimization
Want to understand your body on a cellular level? Our Elite Tier includes a genetic profile that reveals key insights into how your body handles inflammation, fatigue, nutrient absorption, detoxification, and more—so you can prevent injuries, recover smarter, and build a sustainable edge.

1-on-1 Coaching Backed by Elite Strategy
From day one, you’ll work directly with your naturopathic doctor. No chatbots. No automation. You’ll receive hands-on coaching, plan adjustments, and pro-level guidance through every phase of your training and season. This is how high performers stay consistent—and elevate above the rest.
Answers To Questions
Basketball Athlete FAQ: Know Before You Start
How do I join the basketball nutrition program?
Start with a consultation call with Phenom HPM. We’ll learn about your position, goals, health history, and training cycle. From there, you’ll be placed in the appropriate tier—High Performer, Top Performer, or Elite.
What’s included in the testing?
You’ll receive a home-delivered lab kit with instructions. Testing includes saliva (stress + hormone), urine (nutrient depletion), and blood (inflammation, gut health, food sensitivities). Elite Tier athletes also receive a genetic swab for long-term optimization.
What do I get in my personalized plan?
You’ll receive a full, custom-designed performance protocol including:
In-season and off-season meal strategy
Game day and practice fueling
Hydration and recovery routines
Supplementation plan based on test results
Rest and circadian rhythm management
Seasonal plan updates (Top/Elite tiers)
Is there coaching included?
Yes. All athletes begin with a private session to review their plan. Top and Elite tiers include ongoing support, monthly coaching calls, and full access to performance adjustments as your season evolves.
Does the program adapt to in-season demands?
100%. Whether you’re entering playoffs, recovering from injury, or increasing your minutes, we’ll adjust your plan to match your output and recovery needs.
Why invest in this long-term?
Basketball is a sport of inches and milliseconds—and marginal gains stack up. This program helps you develop long-term habits that improve strength, focus, and career longevity. You’ll leave with systems you can use for life.
Trusted By Winners!






Ready to Fuel Like a Pro?
Limited Availability for Basketball Athletes
Because of the hands-on commitment required, spots in the program are extremely limited.
If you’re ready to fuel like a pro and gain real control over your performance, now’s the time to step up.
